Photograph:spin2010
Matsuyama in Ehime Prefecture thrives as the largest city in Shikoku. In addition to being blessed with sightseeing spots such as Matsuyama Castle and Dogo Onsen (hot spring), it is also popular for fresh seafood from the Seto Inland Sea. This article rounds up recommended kaiten-zushi (conveyor belt sushi) restaurants in the Matsuyama area.
Created: July 21, 2026
This article is based on408Tabelog reviews.
Table of Contents
Photograph:ぴた。
Kaiten Sushi Shinsenya is a conveyor belt sushi restaurant said to be loved by Matsuyama locals. The taste and freshness are both excellent, and the shiromizakana (white fish) toppings are said to be especially great.
The staff also provide polite service, which makes it easy to stop by even on your own. It is a 9-minute walk from Mitsu Station.
Photograph:もりもりこ53053
One feature of the sushi rice at this restaurant is that it uses akazu (red vinegar). The rice portions are said to be on the smaller side, which makes it nice that you can probably try many different kinds.
The photo shows shima-aji (striped jack), which reviews say tastes exceptionally good.
Photograph:G-comachi
The highly praised chawanmushi (savory steamed egg custard) is said to be packed with ingredients like scallops, shrimp, and chicken.
The seafood broth comes through really well, and it is said to be so good that it instantly lifts your mood.
KISHIKI
A local recommended this kaiten-zushi (conveyor belt sushi) place to me, and it turned out to be absolutely the right call. The toppings were incredibly fresh, and everything I tried was really good. The shiromi-zakana (white fish) in particular was outstanding, with a level of flavor and texture that really stood out. The kaki fry (fried oysters) were also excellent, far beyond what you would expect from kaiten-zushi.
Source:KISHIKI's review
GEN chan
The sushi was very good, and I was able to take my time enjoying it with beer and Japanese sake. The staff were also very kind. It is definitely a place I would love to stop by again when I visit Ehime (Ehime Prefecture). This is a restaurant that will leave both your heart and stomach very Manzoku, so please go and give it a try.
Source:GEN chan's review
88
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Photograph:kitabomb
Kaiten-zushi (conveyor belt sushi) Tentenmaru Tanimachi Ten is a conveyor belt sushi chain operating in Shikoku. You can enjoy fresh sushi prepared right in front of you by skilled sushi chefs.
The shari (sushi rice) is said to be on the smaller side, while the toppings are cut large and thick, so the meal looks very satisfying.
Photograph:大凪零
All the sushi is said to be fresh, and among them, toppings like unagi (eel) and anago (conger eel) are especially popular for their melt-in-your-mouth texture.
The photo shows the "Unatoro." The soft unagi and tororo (grated yam) are said to be a perfect match, making it irresistibly good.
Photograph:kitabomb
One recommended option To finish your sushi meal is the "mini udon." The tasty dashi broth is said to be good enough to rival that of specialty udon shops.
The noodles are said to be on the softer side, and even when you are Manpuku, they go down smoothly.
美味いもん食べたい1
As always, the sushi toppings are great, large, and delicious. The oo-unagi (large eel) and oo-anago (large conger eel) practically melt in your mouth and are unbelievably good✨The hamachi (young yellowtail) is still as big as ever
Source:美味いもん食べたい1's review
らむ1117
The menu was much more extensive than I expected, and they even had items going around that were not listed on the menu! The prices were not too high either, so I was glad I got to try lots of different things!
Source:らむ1117's review
48
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Photograph:FAアッコ
Osushi-dori Furukawa Honten is a kaiten-zushi (conveyor belt sushi) restaurant that uses fresh fish caught that morning and shipped direct from fishermen.
One of its main draws is that you can enjoy even rare toppings you would not usually see at a typical conveyor belt sushi spot, all at reasonable prices. It is a hugely popular place with many repeat customers.
Photograph:なぁちゃん0122
All the sushi toppings are large and in great condition, and people say everything they try tastes excellent.
The photo shows the “salmon.” It has a rich, smooth sweetness, and they say it is tasty enough to satisfy even salmon lovers with Manzoku.
Photograph:超セクシー斉
Ordering piece by piece is nice too, but this shop is also very popular for its set menus.
The lunch Nigiri Set comes with 8 pieces of nigiri, kaisen chawanmushi (savory steamed egg custard with seafood), and osuimono (clear soup). Among the nigiri, anago (conger eel) and Spear Squid are said to be especially good.
グルトン日記
Ever since my first visit last time, this place has become a favorite of mine. The selection of neta (sushi toppings) is not huge, but everything I eat here is incredibly good. Hamachi (yellowtail) and tai (sea bream) are especially fresh and highly recommended.
Source:グルトン日記's review
森田パン
The toppings were also large, and the Sea Bream was thick and had a firm, springy texture. There was plenty of corn on top, and the shirauo (icefish) had no off notes at all, so you could really tell how fresh it was. The piping hot chawanmushi (savory egg custard) properly included baby scallops and shrimp, and the gentle dashi flavor made it very tasty.
Source:森田パン's review
51
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Photograph:パン・コパン
Located about a 9-minute walk from Dobashi Station, Kaiten Zushi Sushiemon Oguri Ten is a restaurant opened in Matsuyama by a kaiten-zushi (conveyor belt sushi) chain whose Honten is in Uwajima. You can enjoy Ehime-style sushi toppings here, including fish raised on feed mixed with mikan oil (mandarin orange oil).
The staff are said to be lively, and the restaurant also feels clean.
Photograph:spring_108
The restaurant’s signature “Uwajima Tai-meshi Fu Gunkan” is said to recreate tai-meshi (Sea Bream rice) in a single piece, topped with slices of Sea Bream and a quail egg.
It is said to pair perfectly with the flavor of the sauce, making it irresistibly good.
Photograph:ノリおじ
The "Mazu wa Gokan O" is a 5-piece assortment that lets you enjoy the recommended menu items of the day all at once.
The contents change depending on what is available that day, but the photo shows five pieces: tennen anago (wild conger eel), aori-ika (bigfin reef squid), tai-meshi-fu gunkan (gunkan-style sushi inspired by Sea Bream rice), hirame (flounder), and toro kampachi (fatty greater amberjack). It is the perfect plate for anyone who cannot decide what to order.
akari.fah2222
What stood out as especially good were the original rolls unique to this place. I ended up ordering the Sea Bream and quail gunkan-maki (battleship roll) twice without thinking. lol The rich flavor of the Sea Bream and the mild richness of the quail came together really well, and even though it is not a combination you see often elsewhere, it felt just right. It is the kind of taste that makes you want to come back for more. The other toppings were all fresh too, and I got the impression that you really cannot go wrong no matter what you order.
Source:akari.fah2222's review
akari030201
I recommend it to everyone who comes to visit. The sushi toppings are good, and I love the gentle flavor of ryoshi-jiru (fisherman's soup). The staff are always pleasant whenever I go.
Source:akari030201's review
123
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Photograph:さくっとさくさく
Tasuke Zushi is a kaiten-zushi (conveyor belt sushi) restaurant that has long been loved in Matsuyama. You can enjoy sushi that the chefs make right in front of you.
Along with the fresh and large toppings, the shari (sushi rice) made with Koshihikari is also said to be excellent. It is apparently a place locals visit when they want to treat themselves a little.
Photograph:さくっとさくさく
The "Sea Bream salt-seared" is said to be irresistible for its perfect level of searing and just-right seasoning.
By lightly cooking the tender flesh, it brings out a rich umami that sashimi does not have, making it exceptionally good.
Photograph:さくっとさくさく
"Katsu Hamachi (live yellowtail)" is a well known hearty dish, and some reviews say they are surprised by the size of the topping no matter how many times they order it.
The fresh hamachi (yellowtail) is said to be as firm and springy as it looks, with a nice bite to it.
うーちゃん419
The toppings were big and tasty♪The prices were reasonable too! Instead of machines, sushi chefs make each piece by hand, so the shari (sushi rice) was soft and delicious(*^^*)If you want to enjoy the fish too, this is a recommended kaiten-zushi (conveyor belt sushi) spot♪(*´༥`*)
Source:うーちゃん419's review
伊予ゴリくん
You can't eat here as cheaply as at a chain restaurant, but every piece of sushi makes sense at this price for this level of taste. Each topping is substantial, and the place gives the impression that they do not cut corners, even in the small details.
Source:伊予ゴリくん's review
23
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Photograph:とら０８２３
Iyo Biyabiya Sushi is a conveyor belt sushi restaurant known for using date maguro (Ehime brand tuna).
In addition to the sushi having large toppings and big portions of shari (sushi rice), the restaurant is also known for its generous service, with All you can drink miso soup that offers many choices of ingredients.
Photograph:千と一
Date-maguro (brand tuna) is said to have a rich aroma and mellow depth, with a flavor close to wild tuna.
The "Large-Cut Honmaguro (bluefin tuna) Chutoro (medium-fatty tuna)" comes with two pieces of surprisingly large topping for the price, making it a highly satisfying plate.
Photograph:美味いもん食べたい1
The self service miso soup comes with free refills, which is a nice plus.
Reviews also say there is a wide variety of ingredients, including asari (Japanese littleneck clams), aosa (green laver), green onions, and tofu, so it is easy to end up drinking more than you planned.
プー1202
I had 4 plates of sushi. Both the neta (toppings) and the shari (sushi rice) were large, and while I can sometimes eat about 8 plates at kaiten-zushi (conveyor belt sushi) restaurants, here 4.5 plates left me fully Manzoku. Also, since miso soup refills were free, I had about 4 bowls.
Source:プー1202's review
ソノミライハアリカ
The prices are reasonable, and the interior is clean. The staff are lively, which adds to the nice atmosphere. The miso soup is served buffet style, so you can add your favorite toppings. That is a big plus.
Source:ソノミライハアリカ's review
15
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Photograph:とめおのグルメ日記
Muten Kura Sushi Matsuyama Edamatsu Ten is a 9-minute walk from Fukuonji Station. It is the Matsuyama Edamatsu branch of a nationwide kaiten-zushi (conveyor belt sushi) chain. They are said to be particular about using ingredients that are all free of the "four major additives."
You can choose half-size shari (sushi rice), which is nice for people who eat lightly or are watching their diet.
Photograph:とめおのグルメ日記
One thing only a major chain can offer is a wide variety of slightly unusual toppings. The photo shows the "Aburi Cheese Salmon."
There are other salmon menu items too, such as "Onion Salmon" and "Toro Salmon," so it could be fun to compare them.
Photograph:あさみょん
Kura Sushi is also known for having tasty side dishes such as noodles and desserts.
The photo shows the “Irodori Waffle Parfait,” topped with ice cream and fruit. The presentation looks upscale too, and it seems very satisfying.
kazum
It was fun to choose from the touch panel, and the tables were spacious, so even when everything arrived at once there was plenty of room to set it down. The plates were cleared away nicely, and we played Bikkura Pon (prize game) several times and won twice★With such a wide range of menu items, we enjoyed plenty without getting bored, and left feeling full.
Source:kazum's review
うるりら
For sushi toppings, salmon is nice, but shime saba (cured mackerel) is also a great choice. Just like the name nikuzuku toro shime saba suggests, it is thick cut and delicious. Go ahead and eat it in one big bite.
Source:うるりら's review
38
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Photograph:kitabomb
Located about a 5-minute walk from Kinuyama Station, Hama Zushi Matsuyama Chuo Ten is a restaurant of a conveyor belt sushi chain popular across Japan that opened in Matsuyama.
In addition to more than 90 regular menu items, the recommended menu changes every 2〜3 weeks, so you can enjoy it with a fresh feeling no matter how many times you visit.
Photograph:kitabomb
"Miyagi-ken San Ogiri Kinka Shimesaba" appeared as a limited fair item. This is a luxurious dish made with generously cut pieces of Kinka shimesaba (vinegared Kinkasan mackerel), a branded mackerel.
The mackerel is packed with rich fat and umami, and is said to be easy to eat with no off notes.
Photograph:りゅう17
To finish, try the "Umadashi Chicken Shio Ramen." Since it is served in a small bowl, you can enjoy it even after filling up on sushi.
The soup, made with chicken bones and several kinds of vegetables, is said to have a mellow yet light taste and be very good.
24454967649
This is a chain restaurant with locations across Japan, but I think it is a reliable place where you can walk in with confidence because the taste is consistently good. They offer a wide variety of sushi toppings, which makes it nice that you can order all kinds of items that catch your eye. The prices are reasonable, so it is easy on the wallet and easy to visit casually, and the food was served fairly smoothly as well. I felt it had an atmosphere that made it easy for families to dine there too.
Source:24454967649's review
kitabomb
The aburi engawa (seared flounder fin) is one of my regular orders because it has rich, flavorful fat packed with umami, and the shiso (perilla leaf) served with it keeps it light and refreshing. For dessert at the end, I ordered the coffee jelly. It had such a deep flavor that it felt like eating coffee itself, and the slightly sticky texture of the jelly is oddly addictive(๑˃̵ᴗ˂̵)
Source:kitabomb's review
22